It’s time to enter your Pinterest era.
And I’m not just talking about scrolling and creating your vision board, because I feel like we all love Pinterest personally. But, I’m talking, sharing your content on Pinterest.
Pinterest is a super visual platform that offers an excellent opportunity for your creative business to showcase their brand aesthetic.
From the colors, fonts, and imagery used in your pins to the overall vibe of your profile, your brand aesthetic plays a crucial role in attracting and engaging your target audience on Pinterest. Here are some tips for crafting a cohesive brand aesthetic on Pinterest:
1. Define your brand identity
The first step in creating a cohesive brand aesthetic on Pinterest is to define your brand identity. What is your brand all about? What values do you stand for, and what makes you unique?
When I kick off with a Pinterest client, I’m thinking about their main pillars and their target demo. What makes them unique? What’s their specific voice and vibe? And how can we create boards and a cohesive vibe that represents that?
2. Use your color palette
Your color palette is one of the most critical elements of your brand aesthetic. Choose colors that align with your brand identity and use them consistently throughout your pins and profile. You can use tools like Adobe Color to create a color palette or Pinterest itself to create color schemes.
3. Use consistent fonts but add some flair
Fonts also play a significant role in your brand aesthetic. If you have branding, use it! Don’t stray from your branding. You want your pins to be recognizable, so when someone is scrolling and already knows you, they immediately know it’s your content.
If you don’t already have professional branding, you can find some good font combinations on… you guessed it, Pinterest.
Choose two or three fonts that complement each other and use them consistently throughout your pins and profile. This will help create a cohesive and recognizable brand identity.
To add emphasis and create scroll-stopping images, add emphasis on your pins. Emphasizing or bolding important words can capture attention quicker.
4. Curate images that align with your brand
The images you use on Pinterest should align with your brand identity and color palette. Curate images that are visually appealing and align with your brand’s message. Using a mixture of original and curated images will help keep your profile fresh and engaging.
Need to use stock photos? Here are some good ones:
- Adobe Spark
- Dreams Time
- Death To Stock
- Styled Stock Society
5. Use pin templates
Creating a consistent style for your pins is essential to your brand aesthetic on Pinterest. This includes using the same font, color palette, and imagery in each pin. Consistent styling will help your pins stand out and make your brand more recognizable to your audience.
Use templates from:
- Creative Market
- Envato Elements
Alternatively, if you have it in the budget, you could hire a designer or use your current designer to create templates for you to work with.
6. Create board cover images
Organizing your boards by category and using branded cover images will help create a cohesive profile aesthetic. Use your brand colors and fonts in your board covers to tie them into your overall brand aesthetic.
I don’t always create board covers for clients I’m working with, but if it works for your branding and helps you make everything feel more on-brand, I recommend doing that.
Basically, just create a simple template alternating your brand colors with the title of your board in the image.
7. Keep things clear over clever
While it’s tempting to make your board titles look aesthetic, avoid it.
Board titles and descriptions are important for helping users discover your content on Pinterest.
Use clear and descriptive titles and descriptions that reflect your brand values and messaging, and use keywords that are relevant.
8. Be consistent in tone and messaging
Consistency in tone and messaging is key to creating a cohesive brand aesthetic on Pinterest. Use a consistent brand voice in your graphics and board descriptions, and make sure your messaging is aligned with your brand values and positioning.
While people aren’t reading your pin descriptions much (except on Idea Pins), you still want your tone of voice to feel on-brand.
Crafting a cohesive brand aesthetic on Pinterest requires a combination of defining your brand identity, choosing a color palette, using consistent fonts and imagery, and organizing your profile.
By creating a consistent style for your pins and profile, you’ll attract and engage your target audience, build brand recognition, and drive traffic to your website. Take the time to define your brand’s aesthetic and create a Pinterest strategy that aligns with your brand identity.
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