What I Would Do If I Started Over on Pinterest in 2024 (Exact Strategy)
Back in 2015, I hopped on the Pinterest bandwagon with zero followers and no idea what I was doing. I’d never taken a Pinterest course, and probably read a dozen blogs. I stayed consistent, and after a few months time, saw an overnight viral pin that changed everything.
Pinterest has changed a lot in the last 8 years, and a lot of the popular strategies people talked about aren’t a thing anymore. I wanted to share some tips on how exactly I would start over on Pinterest – and what I currently do for my Pinterest strategy and management clients and how I plan to help them grow in 2024.
If I were to start a new account on Pinterest in 2024, here’s exactly what I’d do.
1. Getting clear on goals and WHY Pinterest
My pinning strategy would be a mirror of my goals. I’ve worked with numerous clients with diverse goals, and we’ll always customize the strategy based on their desired goals. It’s super important that you’re clear and consistent with what you want Pinterest to do for you.
What’s Pinterest best at? Driving traffic to your blog/website – which means it can be a powerful tool to build your email list, drive leads, and get passive income sales.
Each Pin should take me a step closer to my overarching objectives: Is my goal to get more sales? Drive more leads? Is there clear CTAs on my website? Do I have a funnel set up that aligns to that?
Stay true to the kind of content that meets those goals you have. Are you pinning only content that aims to get you to your goals? Make sure your content is relevant and aligns with those goals you want to achieve.
2. Diving into keyword research
Keywords are the bread and butter of Pinterest, because it’s a search engine. If I were starting fresh, my first step after identifying goals would be thorough keyword research, touching every part of my business. From what I’m selling to the core topics that define my content, understanding the language of my audience is a must.
I’d use keyword planning tools like Google’s Keyword Planner or Pinterest’s own search bar to find keywords that resonate with my niche. Use these keywords to craft pin titles and descriptions that align with what your content is all about.
3. Scouting the search results
Next up, I’d play detective. I’d search for topics I want to pin about and evaluate the top-ranking pins. What makes them stand out? More importantly, is there something they’re missing? Maybe a lot of the stuff on the search doesn’t appeal to your ideal demographic, or maybe you have content that aligns better. It helps to see what’s out there!
The perfect way to know what does well on Pinterest? Seeing what they push out. Use that as a way to view what you should be pinning.
Identifying a gap in the market is like finding a goldmine. If I can pin content that isn’t saturated or a complete dupe of what’s already been pinned, I’m already ahead of the game.
It’s about being where your competition isn’t, while still being where your audience is.
4. Amplifying my blog content
For every blog post, I’d craft minimally 5+ pin designs using Canva. Why settle for one when you can have five, each appealing to different aspects of the same topic?
It’s a Pinterest best practice to have “fresh” pin styles. Plus, different designs cater to different tastes. It’s about casting a wider net to see what stands out.
Plus, trying out different styles can help you see what vibe resonates with your audience.
5. Repurposing Instagram content
Instagram is one of those platforms that nearly everyone who’s marketing a business is hanging out at – and you likely have a crap ton of content you can use over there. Why spin your wheels trying to come up with new content? Instead use that Instagram content, especially the Reels and pin them. Or, make them into blog posts.
Each Instagram post is a potential blog post, which in turn, translates into several pins.
6. Crafting a sustainable pinning strategy
The key to a sustainable Pinterest presence? A posting strategy that fits your schedule. I’d pin to Pinterest immediately after publishing a blog post and schedule the rest over time.
It’s not about bombarding the platform; it’s about a steady, consistent presence. You can define what that looks like and use a platform like Tailwind to schedule ahead. You can batch-create pin graphics, add those titles and descriptions into Tailwind and schedule for a month or more in advance.
Hot tip: Avoid back-to-back pinning of the same content, and instead spacing it out for maximum impact. If you have five blogs to work with, pin all five blogs before you pin a new graphic for that first blog post.
8. Shifting into a long game mentality
If there’s one thing I’ve learned, it’s that Pinterest requires patience. The platform’s algorithm favors sustained effort over quick wins.
Pinterest is not Instagram and it’s not even really social media. Search engines take time to “index” (or place) your content and figure out where and who your content should get pushed out to – and that unfortunately, takes time.
Virality and noticeable progress on Pinterest often takes several months – it took me about four and can take several months depending on your niche. Shift your mindset to a long game mentality – because the results can last for years!
Sometimes you may feel like you’re not seeing progress. But once a couple of pins get traction, your account gets a boost from there, particularly when your pinning is strategic.
Starting over on Pinterest in 2024 is THE time to get started. Promise me this – don’t get overwhelmed with doing Pinterest marketing perfectly. The perfect strategy is the one that you can be consistent with.