If there’s ever been a moment in your life when you’ve considered swapping a beauty item or two in your regimen for something a little more sustainable – perhaps a tad more ethical – you’ve likely stumbled across a road block or two. When it comes to ethically-made beauty, it can difficult to discern the natural and green from the artificial sheen. That’s because most generic beauty products, especially where skin care is concerned, are laden with artificial preservatives, chemicals, dyes, colorants, fragrances and other ingredients which harm rather than help the skin. When I was a beauty editor for a sustainable magazine or two, I learned my fair share about ethical, green beauty and what it means to swap the artificial for the natural. So, if you’re considering making the switch, here are my suggestions for seven brands you’ll love for ethical, natural beauty.

Fat and the Moon

There are more than a few reasons to love this brand, but suffice it to say their range of natural beauty items includes skin care as well as plant-based makeup, with a focus on natural, foraged ingredients. The brand applies its knowledge of botanicals and their various skin-benefitting properties to craft unique products that help you care for your skin, sans chemicals. Some of their star products include the Pimple Mud, Lavender + Cocoa Dry Shampoo, and Aloe Lotion.

Earth tu Face

This brand is run and crafted by two herbalists in California who truly know their “stuff” when it comes to natural beauty. Their commitment to creating truly natural, safe beauty products shows through their belief that you shouldn’t put anything on your body that you wouldn’t put in your body. They avoid the use of preservatives, synthetics, palm oil, artificial fragrances and so much more. Products you might fall in love with from Earth tu Face include the Skin Stick and Palmarosa + Aloe Face Wash.

CAMP Skincare

Devoted to natural, clean and nourishing ingredients, CAMP Skincare crafts products made with real botanicals and nature-derived ingredients to deliver skin care you can actually feel good about using. Their Dreamcatcher Youth Serum and Matcha Latte Eye Cream will change your skin care game and give you beautiful, glowing skin. It doesn’t hurt that the brand is built on a stellar philosophy of using only the purest ingredients to truly benefit your skin.

Naked Skincare Apothecary

If your love for better beauty has led you down a path of discovering more natural skin care, you can certainly identify with this brand. Each product takes you back to the basics of what natural skin care should be: chemical free and actually good for your skin. My favorite products from this brand are the Herbal Toner and Nourishing Facial Oil; both work wonders on combination skin and help balance stubborn complexions. This is a great brand to start with if you’re just making the switch to natural, ethically-made beauty.

Good4You Plant Makeup 

I like to think of this brand as the backyard naturopath I never had. Each product is carefully crafted using local botanicals and herbs for skin care, beauty and bath items that heal, nourish, rejuvenate and protect your skin. In particular, the makeup products this brand produces focus on utilizing real plant ingredients for healthier, more beautiful makeup, naturally. The variety of toners and balms from Good4You allow you to choose a selection of skin care items that are basically tailored to your skin, which is awesomely convenient (and prettily packaged, to boot).

Harlow Skin Co.

One of my favorite Canadian beauty brands is Harlow Skin Co., a Vancouver-based brand which crafts high-quality, beautiful skin care products that are palm-free (like the other brands on this list) and prettily packaged, too. You’ll love this brand for its seriously luxurious, all natural body butters and facial oils, which are made with rich, hydrating and nourishing ingredients derived from natural botanicals. My recommended product from Harlow is the Bohemian Body Butter, which has the most amazing smell but still moisturizes the skin and provides long-lasting hydration. This brand’s products make beautiful gifts and are a wonderful, ethical addition to those at-home spa days.

Aquarian Soul

This brand, in particular, is quite interesting and may be a great starting off point as well for those of us seeking more natural, ethical beauty. Aquarian Soul’s products are made using crystal-infused, natural ingredients and small-batch processes to ensure each item is made as high quality as possible. There’s the infusion of herbal medicine which is paired with the brand’s use of organic, wildcrafted ingredients which makes this brand pretty unique. I love their Rose Quartz Face Polish, which is perfect for sloughing away dead skin cells for beautifully healthy, renewed skin.

Let us know in the comments below what your favorite ethical beauty brands are or which ones you’re excited to try out. 

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